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Chicago is a world class city, and with that being said its time for the city to have women’s technology network with a focus on female founders and start ups.

Digital Diva 2.0 is gearing up for its launch in the windy city February 13, 2012 where women in Chicago will gather to show once and for all we are building start ups.

Developers , designers, code writers and anyone involved in Chicago’s tech scene will attend to showcase that this is a city ready to take claim in showcasing its talent and female founders.

The idea of launching Digital Diva 2.0 has been a two year dream with the domain sitting dormant due to running my other company Noir Woman Ad Network & Lifestyle Magazine.

This was not the plan to launch a community in 2012, maybe 2013, but as someone with her life so connected to the Internet there was no choice but to create the community that didn’t exist in our city.

This is not to say there are not women in Chicago with Tech communities, because there are several groups formed online providing ways to connect. These groups have awesome leadership and talented team members already paying it forward. These are also groups we will partner with in order to strengthen the network.

There is a great team of women and men in Chicago who have agreed to work with us to create the first women accelerator program for startups and female founders. Our first step is bringing together the women in Chicago who have made made impact as female founders in our city. Digital Diva 2.0 serves as a large meetup for women techies each month in the effort to take part as a someone with an idea, or that person to serve as mentor, speaker or a workshop facilitator.

Although our focus is on building a female founder community, we have a great team of men that fully support our efforts and serve as advisers and mentors to our network. We encourage the support and networking with men in tech,nology and business at our events. All are invited to attend, but our panels and guest speakers are female foundrs. Digital Diva 2.0 is simply proactive to encourage more women involvement in building start ups. And to help current start ups to navigate the process of complexity in the online business arena by providing the tools and resources needed for success.

The truth is, its business and if we are not aware of how things work in the online world there is no way we can produce the correct products for potential consumers or attract needed funding for projects. We must understand the process, which is much larger than the idea.

Digital Diva 2.0 exist as a monthly forum featuring new start ups in a panel format , and seasoned start ups as guest speakers. This is the place to network with developers, funding experts and marketing professionals, all with the goal to build sustainable businesses in Chicago.

There are great events in Chicago focused on the industry, but most are intimate groups. But with the thousands of women in networks around the city, and the many companies employing some of these tech divas, my though was we have to do something about getting these women to build a network showcasing their talents, and encourage the future of women in technology.

Digital Diva 2.0, will host its first event with focus on the “Start Up”, Women will share their Journey to building their companies from inception to a plan in place to deliver results for success.

Each month Digital Diva 2.0 will focus on a different area of start ups, covering everything from learning to write code, the mobile, movement, and social media leverage. Our goal is to bring together, people, resources, business and investors.

Niche markets are the fastest growing segment of business online and Chicago is a very diverse city with a resourceful business community waiting to engage with our market segment.

With current trend showing the Internet leveraged in terms of main stream users mostly already online, there is plenty of room for niche market products to provide additional growth opportunities online to a waiting consumer base looking for products and services specifically targeted to their groups.

Women are in a great position to design online products women will use, platforms that fit the need of service and engagement, or design capabilities that attract a various segment.

Many advertisers already understand from traditional media that some things do not change, and that is in order to effectively reach niche markets you must taylor services and product that these markets can relate to, and it must be sincere. Multi cultural marketers understand this, and use this understanding when pitching various demographics and its culture.

Women are online users, and consumers in large numbers. Don’t take my word for it, look at the advertising on most websites, and my guess is that most are targeted toward women. We are a strong demographic in the world of sales, and that is good, because the economy needs us to consume. However, we also happen to be builders, designers, social media rock stars, and business innovators in the start-up world.

Tech Women are like kids with blocks, they just want to build something!

Dee Daniels

Founder /CEO

Digital Diva 2.0

Contact us if you would like to partner , sponsor or join us at our monthly event.

business@digitaldiva20.com

Founder/Ceo

Noir Woman Ad Network & Lifestyle Magazine

www.noirwomanadnetwork.com